How Augmented Reality is Affecting YOU

More and more industries are integrating Augmented and Virtual Reality for visual storytelling.

Credit: https://newlondonmediallc.com/ar-vs-vr-marketing-how-to-use-them-in-your-marketing/

Doctors are now using AR to view the body to get a more precise diagnosis. Airlines are using VR simulations for flight training and tracking. These same technologies are being used to show how furniture looks in your house by companies like IKEA, Target, and Amazon. You can even use AR to try on a dress or a new pair of glasses.

Scientists across the globe use VR and AR tech to illustrate their findings and observations. Using XR (augmented, mixed, and virtual reality) technologies, meld the natural world with the digital one to enhance our understanding of both.

 

vr marketing nytimes displaced
Credit: https://mbryonic.com/best-vr-marketing/

Photojournalism and news organizations have begun to use XR Technologies. Their use has been gaining traction thanks to the New York Times and Huffington Post.

XR allows us to visualize in immersive detail news events that happen all over the world. In our complex world, it can be challenging to visualize how something might have happened. When used responsibly, XR can let us experience these events in an interactive, spatial way that can lead to greater understanding.

Immersive Environments 1, taught by Dr. Joshua A. Fisher, helps students learn how to use XR in their respective fields. Through storytelling and literature, students get to discover an array of useful skills that to better promote, enact, or develop their ideas. The class also teaches the ethical and political implications of XR. By identifying potential issues and risks, students are challenged to make educated and well-constructed experiences for their assignments. Each class has exciting and stimulating hands-on assignments that promote group engagement and brainstorming. The course utilizes a variety of technologies such as the HTC Vive Pro, Oculus Quest, Insta360, and more.

 

Check out the clips below to see how students transformed this two-dimensional space into a three-dimensional Mixed Reality Experience.

Students used either Unity or Artivive to demonstrate their immersive storytelling skills. They created visual AR stories based off of images provided by the Museum of Contemporary Photography. Using the Artivive App, viewers were able to see the stories.

Student artwork will be displayed in 916 S. Wabash throughout the rest of the 2019-2020 school year. We welcome visitors to stop by and enjoy the AR experience in person!